Matura Marketing provides digital marketing services and support to senior living operators with a singular focus on generating and converting leads for occupancy and census growth. Since most leads now come from web-based channels, this means partnering with operators to build higher performing digital marketing programs that can be scaled.
We’ll build the right sized marketing program to meet your sales and marketing goals, apply SEO best practices, and help you win more search inventory to convert into move-ins.
Matura Marketing produces measurable results at a lower cost using a virtual agency model. Senior living owner-operators benefit from access to specialized experts without the operational costs typically passed on by brick and mortar agencies. Our clients benefit from higher rankings and more leads at a lower cost per acquisition. While this model is not for everyone, it’s perfect for providers more interested in move-ins than meetings.
Matura’s founders have been immersed in the senior living industry for more than a decade. Combined with digital expertise, our insight into the online behavior of senior living prospects gives operators a competitive advantage, particularly in markets that have become overbuilt. We understand the unique nuances of service lines, contract types and lifestyle options.