Targeting Technology
As marketers today, we’re fortunate to have many low-cost tools and access to data to give us insight into our prospects’ behavior. New platforms are helping providers become more competitive by integrating automated and relevant communications across all devices.
The challenge faced by most senior living operators is determining which of these tools are best suited for their community based on cost, quality and return.
Target Practice
The Internet is a very big place. Understanding how best to spend your marketing dollars on digital platforms can be tricky. Add to that inbound digital marketing strategies and the goals shift from targeting to attracting prospects to your communities. At the end of the day, senior living digital marketing success requires a balance between paid media and organic efforts such as search engine optimization and content, including blogs, videos and more.
Ready. Aim. Convert More Leads To Move-Ins.
Digital marketing is a constantly moving target. Don’t waste time and money on target practice.
Leverage time-tested digital marketing strategies to help you achieve peak occupancy faster.
